At 40 Day Living, everything we do is guided by four pillars: plants, wellness, mental health and legacy. These aren’t just words; they are the roots of our mission and the foundation of everything we grow.
PLANTS remind us of the beauty and resilience of the earth. They are our teachers, healers and daily companions, living symbols of patience, purpose and renewal.
WELLNESS is the nourishment we give to our bodies and homes through herbs, wholesome food and mindful living. It’s the daily practice of tending to what sustains us.
MENTAL HEALTH represents the healing power that connects people, plants and place. Through gardening and intentional living, we rediscover balance, peace and strength—proof that joy can take root even in the soil of life’s challenges.
LEGACY is what we build when we nurture the land, ourselves and one another. It’s something lasting that can be passed down, even if it begins small. It’s the story we leave behind through every seed we plant and every life we touch.
The shape of the bowl is my favorite part. The bowl cradles everything inside it—plants, seeds and growth—a symbol of stewardship and sacred care. It represents nourishment, heritage, and wholeness, a vessel that holds both the soil and the soul.
It reminds us that what we pour into the earth, we also pour into ourselves. As we care for the earth and nurture its growth, we must also nurture our own. That truth sits at the center of 40 Day Living, the heartbeat of our work, and the reason this logo means so much to us.
It reflects how 40 Day Living is not only about selling plants, but about holding space for healing, balance and life itself.
That’s why you’ll also find products here that support human vitality and healing alongside plants, because our well-being is inseparable from the well-being of the earth. The two reflect one another, growing, adapting and flourishing together. Our new combines this essence, in one simple, powerful image.
This logo isn’t simply a mark; it’s a mirror, a reminder to stay rooted, keep growing, and pour back into yourself as you pour into the earth. We hope when you see it, you feel rooted, cared for, and invited into a journey of growth—not just with plants, but within your own life.
